Green Caravan — Visual Identity & Brand Design for a Fossil-Free Future
Green Caravan is a Dutch climate-tech startup on a mission to make EV charging truly fossil-free today. By rethinking when and how cars are charged, it maximizes the use of renewable energy and accelerates sustainable mobility.
The project focused on creating a visual identity that reflects this ambition: optimistic, clear, and future-driven. The brand was designed to represent not just a service, but a movement of drivers who want to make a real impact.
The resulting visual language is purposeful and dynamic, using elements of motion, energy, and balance to express Green Caravan’s smart-charging philosophy and commitment to a cleaner future.
Key components of the identity include:
Brand Mark & Logo System — A visual anchor that expresses forward energy and connectivity, positioning Green Caravan as a leader in next-generation EV charging.
Color & Graphic Language — A palette and graphic toolkit that conveys sustainability, trust, and movement while remaining versatile across digital platforms, apps, and physical touchpoints.
Narrative & Visual Storytelling — Illustrative assets and visual patterns used to support messaging across pitch decks, screens, and marketing materials — all crafted to turn complex, technical ideas into clear and engaging narrative moments.
Throughout the process, the goal was to ensure that every visual choice reinforced Green Caravan’s purpose: empowering people to participate in fossil-free charging today and inspiring a community around sustainable mobility. The resulting brand identity feels confident, future-focused, and deeply rooted in a meaningful mission.
