BVDV — Brand Identity & Visual Design for a Forward-Thinking Law & Tax Firm
BVDV Lawyers & Tax Advisors operates with a Semco-inspired, non-hierarchical structure, working without traditional management layers and placing trust and shared responsibility at the core of the firm.
This philosophy became the foundation of the visual identity. The logotype was designed as an equal system, where each element occupies the same visual space and no part is given more importance than another. By removing hierarchy within the mark, the logo reflects the firm’s flat organizational structure and collaborative way of working.
The supporting visual language is restrained, clear, and contemporary—expressing legal expertise while remaining human and accessible. Together, the identity positions BVDV as a forward-thinking law and tax firm that visually embodies its values as much as its practice.
The visual identity was crafted to:
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Express equality and collaboration through a non-hierarchical logotype structure.
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Translate BVDV’s Semco-style culture into a clear, conceptual visual system.
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Balance authority and accessibility, combining legal credibility with a human approach.
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Support a forward-thinking positioning within a traditionally conservative legal sector.
The resulting identity is restrained, contemporary, and purposeful—communicating not only what BVDV does, but how it chooses to work.
